https://kevincabuli.com Kevin Cabuli → Selected Works Thu, 05 Feb 2026 17:26:26 +0000 https://kevincabuli.com en https://kevincabuli.com/Magnum-Ice-Cream-Find-Your-Summer Thu, 08 Feb 2024 22:01:32 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/Magnum-Ice-Cream-Find-Your-Summer 01.Find Your Summer. Freezing. Wintry. Gelid.It's 3:14 pm in the city when, suddenly, a shimmer of warmth light emerges just when needed… It's time to find your summer with Magnum. Agency - Lola MullenLowe Role - Concept /&nbsp; Creative Director&nbsp;Client - Magnum Ice Cream / Unilever Directed by Juan Cabral Photos by Ale Burset - Press The times, ITV,&nbsp; Wired Magazine, NBC, The Telegraph, Mirror, Vimeo, CB News, Fast Company, Ad Age, Campaign UK, Shots, Muse by Clio, The Drum (Ad Of The Week), Brand News, The Inspiration, Reason Why, Ctrl Campaign, AdForum, Ad Latina, LatinSpots, Reddit, Media Kat. - Outdoor Grand Prix at Cannes Lions (2024) <img width="2674" height="1502" width_o="2674" height_o="1502" data-src="https://freight.cargo.site/t/original/i/d849442111e2cbb68f525704256e5e5a9206fd56820efdf70be2ab2e9cc55c79/1.jpg" data-mid="213687595" border="0" src="https://freight.cargo.site/w/1000/i/d849442111e2cbb68f525704256e5e5a9206fd56820efdf70be2ab2e9cc55c79/1.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d9ed6a0c5d58f0fec2f65e32be2ab7dc8967f837f312b463a495b88d4ff32050/Corner.jpg" data-mid="213425849" border="0" src="https://freight.cargo.site/w/1000/i/d9ed6a0c5d58f0fec2f65e32be2ab7dc8967f837f312b463a495b88d4ff32050/Corner.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/87b044fd7d2fe1590cc8e209b7d358efb4addca6b75f089f89fd398e8f8709ea/Stairs.jpg" data-mid="209597536" border="0" src="https://freight.cargo.site/w/1000/i/87b044fd7d2fe1590cc8e209b7d358efb4addca6b75f089f89fd398e8f8709ea/Stairs.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/82e8b5dcd6a773d095fb9f86f9c5b072e9417f2dee1dd43f39320751a5d9c842/Wall.jpg" data-mid="209597537" border="0" src="https://freight.cargo.site/w/1000/i/82e8b5dcd6a773d095fb9f86f9c5b072e9417f2dee1dd43f39320751a5d9c842/Wall.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/5f43c467f2642df49ce25386b555c3dff97a5237f47071070d63ba14a6ef7996/Doorway.jpg" data-mid="209597535" border="0" src="https://freight.cargo.site/w/1000/i/5f43c467f2642df49ce25386b555c3dff97a5237f47071070d63ba14a6ef7996/Doorway.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/b5aead6983721c31ba9a5c992b80c2fe33c2c5993a74f9e9ae92e5c05f29632d/Column.jpg" data-mid="209597533" border="0" src="https://freight.cargo.site/w/1000/i/b5aead6983721c31ba9a5c992b80c2fe33c2c5993a74f9e9ae92e5c05f29632d/Column.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/fba84511eaa31503612666ff935020f88ac89cbd3984246701a0522f3bacf9dc/Bathtub.jpg" data-mid="213425864" border="0" src="https://freight.cargo.site/w/1000/i/fba84511eaa31503612666ff935020f88ac89cbd3984246701a0522f3bacf9dc/Bathtub.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e46b0c72b43619417364019a9bc6a82a3166882df26ac1db2c6b10d02ce8dae1/Sequence-08.00_01_02_08.Still002.png" data-mid="209597629" border="0" src="https://freight.cargo.site/w/1000/i/e46b0c72b43619417364019a9bc6a82a3166882df26ac1db2c6b10d02ce8dae1/Sequence-08.00_01_02_08.Still002.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/7dcfbfc5de30ffe36f7da13ab30be36b78bde621d85e0587751c1a44c8208cf0/end.png" data-mid="209597715" border="0" src="https://freight.cargo.site/w/1000/i/7dcfbfc5de30ffe36f7da13ab30be36b78bde621d85e0587751c1a44c8208cf0/end.png" /> -Awards 2024. Cannes Lions Festival&nbsp;Grand Prix / Outdoor / Consumer GoodsGold Lions / Outdoor / Interactive Gold Lions / Print &amp; Publishing / Consumer Goods Silver Lions / Film / Craft / PhotographyBronze Lions / Outdoor / Consumer Goods Bronze Lions / Film / Social Behaviour &amp; Cultural InsightBronze Lions / Industry Craft&nbsp; / Photography CLIO Awards Gold / Film Craft / Cinematography Gold / Print &amp; OOH Craft / PhotographySilver / Print &amp; OOH Craft / Art Direction Silver / Film Craft / Direction Silver / Print / Concept Bronze / Film / 61 Seconds or moreOjo de Iberoamérica Grand Prix / Print Grand Prix / Craft Photography Best In Show / Latin Idea for the World Gold / Craft Gold / PrintGold / Film Gold / Interactive Silver / Film / CraftSilver / OOH / Craft One Show Gold / Out of Home, Billboards and Transit / SeriesSilver / Out of Home / Craft / Photography Bronze / Moving Image Craft &amp; Production / Cinematography 7x Merit / ShorlistedD&amp;AD Wood Pencil / Art Direction / Film / 2024 Wood Pencil / Cinematography / Short Form Shortlist / Press &amp; Outdoor / Press Adverts Shortlist / Direction / Short Form Shortlist / Photography / Staged Image CdeCGrand Prix / Gran Premio Nacional de Creaivididad 2025&nbsp; Gold / StrategyGold / IdeaGold / Craft / Film Gold / Craft / PhotoGold / Media Eurobest Gold / Out of home / Consumer goods Silver /&nbsp; Print &amp; Publishing / Consumer goods&nbsp; EL SOL Gold / Print Gold / Outdoor Silver / 60’’ / Film / Craft Bronze / 60’’ / Film / DirectionJC Decaux SpainGrand Prix / Outdoor Gold / Outdoor British ArrowsSilver / Film ACIP Best Cinematography / part of the archives of the MoMA museum’s Department of Film https://kevincabuli.com/Quili-AI-Analog-Intelligence Thu, 05 Feb 2026 17:26:26 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/Quili-AI-Analog-Intelligence -02. A town becomes AI for one day in a bid to save its water.For one day, real people in Quilicura, Chile answered questions instead of machines to remind us that every AI prompt has a real, physical cost.&nbsp; Especially water. Quili.AI Agency - Tombras NYRole - Creative Director&nbsp;Client - NGen Corporation - Press+300 hits including AP News, Clarin, La Nacion, CNN, NBC, ABC, Ad Age,The Inspiration, Creapills, Brand News, Reason Why, Ctrl Campaign, AdLatina, LatinSpots, Media Kat, among others. 25.000 Answered Prompts 68 Countries +1 Billion Media Impressions Full Documentary Coming Soon. https://kevincabuli.com/Ricola-Scented-Scarf Tue, 28 Oct 2025 03:59:18 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/Ricola-Scented-Scarf -02. Protect your throat in style.Introducing Ricola's Winter Collection: a line of cough drop-scented scarves infused with Ricola's signature Swiss alpine herbs. These fashion statements are designed in Europe from premium textiles, lightly scented with natural essential oils, and designed with a small hidden pocket for stashing cough drops on the go.Agency - Tombras NYRole - Concept / Creative Director&nbsp;Client - Ricola - Press+300 hits including CNN, NBC, ABC, Ad Age,The Inspiration, Creapills, Brand News, Reason Why, Ctrl Campaign, AdLatina, LatinSpots, Media Kat, among others. <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/feea90ac114b657428ee302d574b0751c365fa28a27072759b97ad4776c2f3e6/RICOLA-EXTRA-01.jpg" data-mid="245118800" border="0" src="https://freight.cargo.site/w/1000/i/feea90ac114b657428ee302d574b0751c365fa28a27072759b97ad4776c2f3e6/RICOLA-EXTRA-01.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/27847af62315c82fa33936b0b595b24d942c34ad147aac93d657fd7aba997b6d/RICOLA-EXTRA-02.jpg" data-mid="245118801" border="0" src="https://freight.cargo.site/w/1000/i/27847af62315c82fa33936b0b595b24d942c34ad147aac93d657fd7aba997b6d/RICOLA-EXTRA-02.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/261e3851e3029589872db9368bcb4dbfd0b87cdb9d8247f5486f5062e1f24b2d/RICOLA-EXTRA-03.jpg" data-mid="245118802" border="0" src="https://freight.cargo.site/w/1000/i/261e3851e3029589872db9368bcb4dbfd0b87cdb9d8247f5486f5062e1f24b2d/RICOLA-EXTRA-03.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/076ec4413a888623bcc7b9350991d89ea142bd88415b18cf948fc35a14608c37/RICOLA-EXTRA-04.jpg" data-mid="245118803" border="0" src="https://freight.cargo.site/w/1000/i/076ec4413a888623bcc7b9350991d89ea142bd88415b18cf948fc35a14608c37/RICOLA-EXTRA-04.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/b1e05beda642dfad677b65afb8353d916ad951416ff14e844226541aed1522c7/RICOLA-EXTRA-05.jpg" data-mid="245118804" border="0" src="https://freight.cargo.site/w/1000/i/b1e05beda642dfad677b65afb8353d916ad951416ff14e844226541aed1522c7/RICOLA-EXTRA-05.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/108e466cec6f7cb29604e5709b414d82497ae6fa547e5a688cd6094b63e6702e/RICOLA-EXTRA-06.jpg" data-mid="245118805" border="0" src="https://freight.cargo.site/w/1000/i/108e466cec6f7cb29604e5709b414d82497ae6fa547e5a688cd6094b63e6702e/RICOLA-EXTRA-06.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/eb236c4ba306c56956288147f8c5b96008bcf47575b91a010b689959bd95df4f/RICOLA-EXTRA-07.jpg" data-mid="245118806" border="0" src="https://freight.cargo.site/w/1000/i/eb236c4ba306c56956288147f8c5b96008bcf47575b91a010b689959bd95df4f/RICOLA-EXTRA-07.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/efff56ff11d306999237727e268872a22b1e70f33ad467a4ab803703aedafc35/RICOLA-EXTRA-08.jpg" data-mid="245118807" border="0" src="https://freight.cargo.site/w/1000/i/efff56ff11d306999237727e268872a22b1e70f33ad467a4ab803703aedafc35/RICOLA-EXTRA-08.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/f4b16812fa79998b1f20527dff7c2af51cfefa46c8f30f831777a57777562853/RICOLA-EXTRA-09.jpg" data-mid="245118808" border="0" src="https://freight.cargo.site/w/1000/i/f4b16812fa79998b1f20527dff7c2af51cfefa46c8f30f831777a57777562853/RICOLA-EXTRA-09.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/6edb052b0a4bed9c10e21e197bade7d91b9265164cb169d63aba7b5bb37e92a5/RICOLA-EXTRA-10.jpg" data-mid="245118809" border="0" src="https://freight.cargo.site/w/1000/i/6edb052b0a4bed9c10e21e197bade7d91b9265164cb169d63aba7b5bb37e92a5/RICOLA-EXTRA-10.jpg" /> https://kevincabuli.com/Cornetto-Unwrap-it Mon, 09 Sep 2024 14:48:04 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/Cornetto-Unwrap-it -03. Unwrapping summer one Cornetto at a time.After repositioning Italy's most iconic ice cream brand, we unveiled a stunning poster campaign to tease their new line: Unwrap your Summer. A mix of OOH, print, and social ads that remind us that once you unwrap a Cornetto, summer is right there waiting. Agency - Lola MullenLowe Role - Creative Director&nbsp;Client - Cornetto / Unilever - PressAd Age (Pick of the day), The Drum (Ad Of The Week), The Inspiration, Creapills, Brand News, Reason Why, Ctrl Campaign, AdLatina, LatinSpots, Media Kat, among others. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38a84928ed277567d58ceae372ae58d7d19409ec1207546210d83e8b46eee9b0/02.jpg" data-mid="217762117" border="0" src="https://freight.cargo.site/w/1000/i/38a84928ed277567d58ceae372ae58d7d19409ec1207546210d83e8b46eee9b0/02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fac1746bf6deedaf4fa724a20df12b0697696ce8acb26153831b32b8882eb3bd/03.jpg" data-mid="217762185" border="0" src="https://freight.cargo.site/w/1000/i/fac1746bf6deedaf4fa724a20df12b0697696ce8acb26153831b32b8882eb3bd/03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/267acc0f1b8115ce89d6c0c7c85a66c3405a7a3f3a853e6382d743177214e91e/04.jpg" data-mid="217762239" border="0" src="https://freight.cargo.site/w/1000/i/267acc0f1b8115ce89d6c0c7c85a66c3405a7a3f3a853e6382d743177214e91e/04.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3377d7b014fde8fe94fcd41cd527fda1b1c3609c31b347d21cc4b5148abf213/01.jpg" data-mid="217762240" border="0" src="https://freight.cargo.site/w/1000/i/d3377d7b014fde8fe94fcd41cd527fda1b1c3609c31b347d21cc4b5148abf213/01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34be5ef744ad33d2ba1be3db7e8815e26b6519ce1bedbf319e11d11168930248/05.jpg" data-mid="217762238" border="0" src="https://freight.cargo.site/w/1000/i/34be5ef744ad33d2ba1be3db7e8815e26b6519ce1bedbf319e11d11168930248/05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c946b1fde3b0be8f8fa5a2b1ed7e154b0982641069146faf99552c51acd6c262/06.jpg" data-mid="217762279" border="0" src="https://freight.cargo.site/w/1000/i/c946b1fde3b0be8f8fa5a2b1ed7e154b0982641069146faf99552c51acd6c262/06.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a52a689f6b89ec024c93a2eccc30e21c0e97ae67b9ed4612d70b314372982a8d/Poster01.png" data-mid="218269488" border="0" src="https://freight.cargo.site/w/1000/i/a52a689f6b89ec024c93a2eccc30e21c0e97ae67b9ed4612d70b314372982a8d/Poster01.png" /> Handcrafted by Pict Estudio <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/d6586c86bd13fbeabf544109812835f5eff08a0d55d6993e3054b5b4ee9347bd/board.png" data-mid="223128478" border="0" src="https://freight.cargo.site/w/1000/i/d6586c86bd13fbeabf544109812835f5eff08a0d55d6993e3054b5b4ee9347bd/board.png" /> - - https://kevincabuli.com/Project-Unbroken-Kintsugi Thu, 20 Nov 2025 06:49:30 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/Project-Unbroken-Kintsugi &nbsp; &nbsp; -04. The Beauty of BrokenWe created a kintsugi-inspired campaign that transforms families’ broken personal artifacts into golden symbols of healing after suicide loss. Instead of focusing on prevention, we spotlight those left behind and the uneven but possible journey of rebuilding with support, community, and meaning. Agency - Tombras NYRole - Concept / Creative Director&nbsp;Client - Project Unbroken <img width="1596" height="1080" width_o="1596" height_o="1080" data-src="https://freight.cargo.site/t/original/i/848300ca9c004b5f78a646e628462db4662a59cb4783cc990331400e02e673ea/07_Unbroken_Sarah.png" data-mid="240872456" border="0" src="https://freight.cargo.site/w/1000/i/848300ca9c004b5f78a646e628462db4662a59cb4783cc990331400e02e673ea/07_Unbroken_Sarah.png" /> <img width="1596" height="1080" width_o="1596" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71023dbb55f63ff8272f849cc18e6418497a7f6468225f9106c84be9f571a83a/04_Unbroken_Time.png" data-mid="240872459" border="0" src="https://freight.cargo.site/w/1000/i/71023dbb55f63ff8272f849cc18e6418497a7f6468225f9106c84be9f571a83a/04_Unbroken_Time.png" /><img width="1596" height="1080" width_o="1596" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3c69704892f4984a281a2c4cd707eb89a5811c2496d1634267f785655f32a69/02_Unbroken_Sunflower.png" data-mid="241100872" border="0" src="https://freight.cargo.site/w/1000/i/a3c69704892f4984a281a2c4cd707eb89a5811c2496d1634267f785655f32a69/02_Unbroken_Sunflower.png" /><img width="1596" height="1080" width_o="1596" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21c177edee09bdae9df84740a6070841769ca437fe2796729b24e81831f56d48/03_Unbroken_Sunflower_Kintsugi.png" data-mid="240872461" border="0" src="https://freight.cargo.site/w/1000/i/21c177edee09bdae9df84740a6070841769ca437fe2796729b24e81831f56d48/03_Unbroken_Sunflower_Kintsugi.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2c188ce9b35de90b21098e18b489d64ad322fe00a7e3aeed6c9f5f76906c3f8d/BEAUTY_OF_BROKEN_20251122_0016.mov.10_45_02_20.Still001.png" data-mid="241100877" border="0" src="https://freight.cargo.site/w/1000/i/2c188ce9b35de90b21098e18b489d64ad322fe00a7e3aeed6c9f5f76906c3f8d/BEAUTY_OF_BROKEN_20251122_0016.mov.10_45_02_20.Still001.png" />&nbsp;<img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/de0358c4097c3efeac21215d959cf83d58eac715053d41e9083a57d6add8c18f/looks.png" data-mid="241100832" border="0" src="https://freight.cargo.site/w/1000/i/de0358c4097c3efeac21215d959cf83d58eac715053d41e9083a57d6add8c18f/looks.png" /><img width="2000" height="1338" width_o="2000" height_o="1338" data-src="https://freight.cargo.site/t/original/i/51b2f5cc8ec238f76fb4866cfd349750c81554f912248716d98ed3acac77a10e/Screenshot-2025-11-26-at-12.36.01AM.png" data-mid="241100826" border="0" src="https://freight.cargo.site/w/1000/i/51b2f5cc8ec238f76fb4866cfd349750c81554f912248716d98ed3acac77a10e/Screenshot-2025-11-26-at-12.36.01AM.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b9c06c95596b2968367d4f85da739c62c73ad71dea3dd975c65a521ef591c758/looks2.png" data-mid="241100830" border="0" src="https://freight.cargo.site/w/1000/i/b9c06c95596b2968367d4f85da739c62c73ad71dea3dd975c65a521ef591c758/looks2.png" /> www.beautyofbroken.org https://kevincabuli.com/RX-Bar-LinkedIn-B-S-Filter Tue, 15 Jul 2025 01:33:18 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/RX-Bar-LinkedIn-B-S-Filter -05. Say goodbye to LinkedIn corporate jargon. Professional social networks like LinkedIn are overflowing with B.S. buzzwords and phrases. To combat it, RXBAR has unleashed the B.S. Feed Filter. It's a Chrome plugin that locates these buzzwords and blocks the posts that contain them. This is a real plugin and you can download it here. &nbsp; Agency - Tombras NY Role - Creative Director&nbsp;Client - RX Bar / Kellanova Get it HERE - - https://kevincabuli.com/MoonPie-Shot-by-Nasa Mon, 14 Apr 2025 14:45:09 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/MoonPie-Shot-by-Nasa -06. The closest you can get to the Moon...Pie.NASA’s ultra detailed satellite imagery and new camera advancements continue to capture and share “outta this world” close-ups of the surface of the moon. Which got us thinking, how close could NASA could get to another moon? The MoonPie.We worked with NASA to get the right camera systems to photograph our very own Moon…Pie just like they would.Agency - Tombras NYRole - Creative Director Client - MoonPie - PressAd Age , The Drum (Ad Of The Week), The Inspiration, Creapills, Brand News, Reason Why, Ctrl Campaign, AdLatina, LatinSpots, Media Kat, among others. <img width="2667" height="1800" width_o="2667" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bc630f3d04bda5db9b67a67271d533ca89875ddcafe161c99db02ffa578b252a/MOON-18624_SOTM_PM-NY235_80x120_v2-2.png" data-mid="229771585" border="0" src="https://freight.cargo.site/w/1000/i/bc630f3d04bda5db9b67a67271d533ca89875ddcafe161c99db02ffa578b252a/MOON-18624_SOTM_PM-NY235_80x120_v2-2.png" /><img width="3500" height="1970" width_o="3500" height_o="1970" data-src="https://freight.cargo.site/t/original/i/1478db3cc6d18e5f3a5689a453511714cadf18b89d0c7f5c1d0dd00110733f88/INSITU_1.jpg" data-mid="229771456" border="0" src="https://freight.cargo.site/w/1000/i/1478db3cc6d18e5f3a5689a453511714cadf18b89d0c7f5c1d0dd00110733f88/INSITU_1.jpg" /> <img width="970" height="1440" width_o="970" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1e9d7c968a163827e9d7bb988302d3308bb3f0d450a863d40b6d7ab2856da68d/MOON-18624_WPOSTING-5_72x48_v2-1.png" data-mid="229771365" border="0" src="https://freight.cargo.site/w/970/i/1e9d7c968a163827e9d7bb988302d3308bb3f0d450a863d40b6d7ab2856da68d/MOON-18624_WPOSTING-5_72x48_v2-1.png" /> <img width="970" height="1440" width_o="970" height_o="1440" data-src="https://freight.cargo.site/t/original/i/116b849535b1977c7942d5711a9a08e7faff26f401b6d9df4c6165740d67bd94/MOON-18624_WPOSTING-2_72x48_v2-1.png" data-mid="229771412" border="0" src="https://freight.cargo.site/w/970/i/116b849535b1977c7942d5711a9a08e7faff26f401b6d9df4c6165740d67bd94/MOON-18624_WPOSTING-2_72x48_v2-1.png" /> <img width="970" height="1440" width_o="970" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3a88646f1ebcf95b8c757bf64d05f35f4974937319ba2a2561c8c4d159b67ff5/MOON-18624_WPOSTING-5_72x48_v2-1.png" data-mid="229771417" border="0" src="https://freight.cargo.site/w/970/i/3a88646f1ebcf95b8c757bf64d05f35f4974937319ba2a2561c8c4d159b67ff5/MOON-18624_WPOSTING-5_72x48_v2-1.png" /> <img width="970" height="1440" width_o="970" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b08ee16cdd750eb11eceffec4fa42f6f5457960ba13fa028b295b8ca9b7be5ff/MOON-18624_WPOSTING-1_72x48_v2-1.png" data-mid="229771409" border="0" src="https://freight.cargo.site/w/970/i/b08ee16cdd750eb11eceffec4fa42f6f5457960ba13fa028b295b8ca9b7be5ff/MOON-18624_WPOSTING-1_72x48_v2-1.png" /> <img width="1695" height="1080" width_o="1695" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26d56c23146815757b31d8fb8540eff6552949704522389432c2ba4a04a1fc91/WILDPOSTING_WIDE_.png" data-mid="229771481" border="0" src="https://freight.cargo.site/w/1000/i/26d56c23146815757b31d8fb8540eff6552949704522389432c2ba4a04a1fc91/WILDPOSTING_WIDE_.png" /> <img width="2074" height="1382" width_o="2074" height_o="1382" data-src="https://freight.cargo.site/t/original/i/d368f66fc5f5b7eb7cf9d2fcef9de46557864a73165853ce24795fe602901a43/WILDPOSTING_CU_.png" data-mid="229771478" border="0" src="https://freight.cargo.site/w/1000/i/d368f66fc5f5b7eb7cf9d2fcef9de46557864a73165853ce24795fe602901a43/WILDPOSTING_CU_.png" /> <img width="2048" height="1179" width_o="2048" height_o="1179" data-src="https://freight.cargo.site/t/original/i/4acc7887a6d6f8e7450079f12c40702dd7291591c23469e948a5bd0307327c68/INSITU_2.png" data-mid="229771450" border="0" src="https://freight.cargo.site/w/1000/i/4acc7887a6d6f8e7450079f12c40702dd7291591c23469e948a5bd0307327c68/INSITU_2.png" /> https://kevincabuli.com/RX-Bars-New-Year-No-B-S Thu, 09 Jan 2025 03:48:31 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/RX-Bars-New-Year-No-B-S -07. No B.S. “New year, new you” Ads. No B.S. Ingredients. After the holiday indulgence comes the annual guilt trip—fitness fads, diet dreams, and the endless noise of New Year’s resolution ads. True to RX Bars “No B.S.” mantra, we built a real-life ad blocker (spoiler: it’s a big black truck) to roll through the city and call B.S. on every unrealistic expectation. Agency - Tombras NY Role - Creative Director&nbsp;Client - RX Bars / Kellanova - Press Ad Age (Pick of the day), The Drum (Ad Of The Week), The Inspiration, Creapills, Brand News, Reason Why, Ctrl Campaign, AdLatina, LatinSpots, Media Kat, among others. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/9ba0930f0044ac74144b3ed224f04e5212fa9ea7261a4b32b5fef4867c2a3582/bs.jpg" data-mid="224537313" border="0" src="https://freight.cargo.site/w/1000/i/9ba0930f0044ac74144b3ed224f04e5212fa9ea7261a4b32b5fef4867c2a3582/bs.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/bb338d2354b14d8a63dd632dd4cea8468c3df516418852edb330b00f72d8495e/new.jpg" data-mid="224537333" border="0" src="https://freight.cargo.site/w/1000/i/bb338d2354b14d8a63dd632dd4cea8468c3df516418852edb330b00f72d8495e/new.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7ac8bd3ec9a7189d59298b0d374ef374884185d3ef3a359978c1b0acd65e645b/BSBlocker__0396.jpg" data-mid="224537329" border="0" src="https://freight.cargo.site/w/1000/i/7ac8bd3ec9a7189d59298b0d374ef374884185d3ef3a359978c1b0acd65e645b/BSBlocker__0396.jpg" /> - - https://kevincabuli.com/Magnum-Ice-Cream-Fake Wed, 10 Jan 2024 03:35:14 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/Magnum-Ice-Cream-Fake 08.‘Like a Magnum’, is not Magnum® Magnum, renowned as the leader in high-quality, indulgent ice cream products, faced a challenge when consumers began considering store-brand imitations as 'Magnum-like' ice creams.To address this, we crafted a story with a witty sense of humor featuring a woman who discovers that her partner has been buying fake Magnums all along, realizing this fraud was just the beginning. Agency - Lola MullenLowe Role - Creative Director / Concept / WriterClient - Magnum Ice Cream / Unilever Directed by Martin Werner&nbsp; - PressFinancial Times, The Inspiration, Ad Age (Editor’s Pick), The Drum (Ad Of The Week), LBB, Good Ads Matter, Brand News, Reason Why, Ctrl Campaign, AdForum, Ad Latina, LatinSpots, Media Kat. - OOH &amp; PRINT <img width="2040" height="1360" width_o="2040" height_o="1360" data-src="https://freight.cargo.site/t/original/i/bbbeea10551704ff04d97078a2b65a923c62181098a7dc0b63808e879f5fca23/Screenshot-2024-07-09-at-3.00.07-AM.png" data-mid="214350014" border="0" src="https://freight.cargo.site/w/1000/i/bbbeea10551704ff04d97078a2b65a923c62181098a7dc0b63808e879f5fca23/Screenshot-2024-07-09-at-3.00.07-AM.png" /> <img width="4500" height="3181" width_o="4500" height_o="3181" data-src="https://freight.cargo.site/t/original/i/cafee04f8d09bdca152bedfd57336a7f2397453a9a149ca3e7f08dd27569da9a/01.jpg" data-mid="201349932" border="0" src="https://freight.cargo.site/w/1000/i/cafee04f8d09bdca152bedfd57336a7f2397453a9a149ca3e7f08dd27569da9a/01.jpg" /> <img width="4500" height="3181" width_o="4500" height_o="3181" data-src="https://freight.cargo.site/t/original/i/404257173b40e62dde00a4a5f8bc84e7f4499cf8e912c6f3eb7b30f9d7d6a456/06.jpg" data-mid="201349934" border="0" src="https://freight.cargo.site/w/1000/i/404257173b40e62dde00a4a5f8bc84e7f4499cf8e912c6f3eb7b30f9d7d6a456/06.jpg" /> <img width="4500" height="3181" width_o="4500" height_o="3181" data-src="https://freight.cargo.site/t/original/i/1c96413a52e7cd6e4f4beb9a07c36cefecac13b4af417ebb982aa839e8b6118b/02.jpg" data-mid="201349933" border="0" src="https://freight.cargo.site/w/1000/i/1c96413a52e7cd6e4f4beb9a07c36cefecac13b4af417ebb982aa839e8b6118b/02.jpg" /> <img width="3963" height="5402" width_o="3963" height_o="5402" data-src="https://freight.cargo.site/t/original/i/cad624e3180b03d0023fac9716033c21f1788bfecbb535d0d2f4c7c92e4f013b/03.jpg" data-mid="201349928" border="0" src="https://freight.cargo.site/w/1000/i/cad624e3180b03d0023fac9716033c21f1788bfecbb535d0d2f4c7c92e4f013b/03.jpg" /> <img width="3963" height="5402" width_o="3963" height_o="5402" data-src="https://freight.cargo.site/t/original/i/77936728f2aaaad6eab82dbc3861b695bcf66db0fe11a3e711418705dee663d5/04.jpg" data-mid="201349931" border="0" src="https://freight.cargo.site/w/1000/i/77936728f2aaaad6eab82dbc3861b695bcf66db0fe11a3e711418705dee663d5/04.jpg" /> Magnum “Fake!” Ad Is the Real Thing -&nbsp; SYSTEM 1&nbsp; - - https://kevincabuli.com/Cif-Handwashers Mon, 20 Nov 2023 11:59:57 +0000 Kevin Cabuli → Selected Works https://kevincabuli.com/Cif-Handwashers 09.Meet the HandwashersOne family, 7 questionable excuses and a friendly advice: Don't wash your hands of washing. Agency - Lola MullenLowe&nbsp; Role - Film Director / Creative DirectorClient - Cif / Unilever Directed by - Martín Holzman &amp; Kevin CabuliProduced for Argentina &amp; Uruguay. - PressShots, AdLatina, Dossier, The Drum (Ad Of The Week), Brand News, Reason Why, Ctrl Campaign, LatinSpots, Media Kat. Have a Merry Christmas, and remember to do the dishes! -