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03. The More You Buy.
The More We Explode.

For 250,00 units sold, Wally gets strapped to a chair, surrounded by TNT. Hit the 375,000 mark and Wally experiences a bath bomb—and not the relaxing kind, because he’s in a tub full of grenades. Not the self-care day he had planned. At 500k, a tank move in.

Agency - Tombras NY
Role - Creative Director
Client - Warheads - Impact Confections