13.
Re-thinking Ice Cream’s most iconic media.

The main goal of the Solar Priceboard project is to prevent ice cream loss due to the daily 3-5 hour power cuts taking place in Pakistan, and the economic losses that generates for small shops. To achieve this objective, the project aimsto ensure that ice cream cabinets can operate independently of the traditional electrical grid, particularly during power cuts. 

Agency - Lola MullenLowe Madrid
Role - Creative Director / Concept
Client - Walls / Unilever

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Press

The Telegraph, New York Post, Metro, Business Insider, Daily Mirror, Weelky Times, Ad Age Editor’s Pick, AdWeek Editor’s Pick, The Times, Washington Examiner, Herard Sun, Daily Star, CNews, Resumé, News 18, The Independent, Lürzer’s Archive Ad Of The Week, The Drum Ad of The Week, Shots, MSN, Le Dauphine, Madmoizelle, Muse by Clio, Design Taxi, Clarín, TrenHunter, Ads of the World, and more.