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02. No B.S. “New year, new you” Ads.
No B.S. Ingredients.

After the holiday indulgence comes the annual guilt trip—fitness fads, diet dreams, and the endless noise of New Year’s resolution ads. True to RX Bars “No B.S.” mantra, we built a real-life ad blocker (spoiler: it’s a big black truck) to roll through the city and call B.S. on every unrealistic expectation.

Agency - Tombras NY
Role - Creative Director 
Client - RX Bars / Kellanova

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Press

Ad Age (Pick of the day), The Drum (Ad Of The Week), The Inspiration, Creapills, Brand News, Reason Why, Ctrl Campaign, AdLatina, LatinSpots, Media Kat, among others.

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