The relaunch of an argentinean classic: Quilmes.

After years of trying to be cool and fashionable, Quilmes had really distanced itself from its consumers.
Our goal was to bring the brand back to where it truly belongs.
We worked along with Quilmes Brewery to create a better formula, with no preservatives- that feels
exactly like the Quilmes every argentinan used to love.
A really nice project we did in Madre/La América for the last three years.



Case Study
Grand Prix Titanum Diente 2018

TVC: Quilmes - Superfinal

Boca Juniors and River Plate are in one of the most epic finals in South America.
Quilmes has 10 tickets hidden in the beer tabs. Who will find them? Directed by Diega Neuman & Kevin Cabuli

Argentinean rock, slow-mo pouring beer, pizza & a spanish pun.

El Otro Relato: A new perspective
about soccer in argentina.

Social Content for Instagram. Follow @quilmesfutbol to watch the entire series.
Co-created with: Eduardo Sacheri, Alejandro Dolina, Fabián Casas, among other argentinean writers.

Photos taken for Quilmes Brandbook. A part of the new Quilmes Visual ID
This brewery is an argentinan icon since 1890.
Photos by: Kevin Cabuli

3 Golden Rules:
1.  Glasses & bottle should always feel real.
2. Beer should always be shooted in a real space. Never fake studio pics.
2. Beer should be always paired with argentinean food classics.
Photos by Martín Sigal
Madre Buenos Aires 2017

Previous Imagery & Packaging