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02. A town becomes AI for one day in a bid to save its water.

For one day, real people in Quilicura, Chile answered questions instead of machines to remind us that every AI prompt has a real, physical cost. Especially water.

Quili.AI

Agency - Tombras NY
Role - Creative Director
Client - NGen Corporation

Directed by Justo Dell Acqua

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Press

+300 hits including AP News, Clarin, La Nacion, CNN, NBC, ABC, Ad Age,The Inspiration, Creapills, Brand News, Reason Why, Ctrl Campaign, AdLatina, LatinSpots, Media Kat, among others.

25.000 Answered Prompts
68 Countries
+1 Billion Media Impressions

Teaser & Invitation: Town

-02. A town becomes AI for one day in a bid to save its water.

- Press

25.000 Answered Prompts68 Countries+1 Billion Media Impressions

Teaser & Invitation: Town

Teaser & Invitation: Town

Teaser & Invitation: Town

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02. A town becomes AI for one day in a bid to save its water.

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Press

25.000 Answered Prompts
68 Countries
+1 Billion Media Impressions