22.
The first dress made out
of cocoa shells

For the Magnum’s Vegan Global Launch, we collaborate with Iris van Herpen, the most innovative haute couture designer on the sustainable scene. After a challenging process, we managed to convert the largest residue of chocolate production, cocoa shells, into a new 100% biodegradable material. With this material, "The Vegan Dress" was created, the first haute couture dress made from the natural ingredients of an ice cream and presented at Paris Fashion Week.

Agency - Lola MullenLowe Madrid
Role - Creative Directors
Client - Magnum Ice Cream / Unilever

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Press

Vogue, PAPER, Trenhunter, Designverse, Designboom, Luxus+, FashionUnited, HeadTopics, Elle, Marie Claire, WCTV, Fashion New York, Prestige, XMag, Elegance, Wonderland, The Stable, Puro Diseño, MSN, FOX, Cision, Vegworld, Mashed, VegNews, Material District, FoodTawdif, The Indian Express, Frow, Lifestyle, Fonk, Surface, YD, Bazaar, Stary, Vegconomis, Inovation in Textiles,