02.
Melting Icon

On July 18, 2022, the media announced the hottest day in Britain’s history (43ºC).
Less than 24 hours later, we launched “Melting Icon”. A series of five graphic pieces was on outdoor digital ads and social media throughout the day, inviting people to enjoy a Magnum before it melts on the hottest day in history.

Agency - Lola MullenLowe
Role - Concept / Creative Director / Art Director 
Client - Magnum Ice Cream / Unilever

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Press

The Sun, Daily Mail, Ad Age, The Drum (Ad Of The Week), Brand News, Reason Why, Ctrl Campaign, LatinSpots, Media Kat.

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