04.
‘Like a Magnum’, is not Magnum®
Magnum, renowned as the leader in high-quality, indulgent ice cream products, faced a challenge when consumers began considering store-brand imitations as 'Magnum-like' ice creams.
To address this, we crafted a story with a witty sense of humor featuring a woman who discovers that her partner has been buying fake Magnums all along, realizing this fraud was just the beginning.
Agency - Lola MullenLowe
Role - Creative Director / Concept / Writer
Client - Magnum Ice Cream / Unilever
Directed by Martin Werner
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Press
Financial Times, The Inspiration, Ad Age (Editor’s Pick), The Drum (Ad Of The Week), LBB, Good Ads Matter, Brand News, Reason Why, Ctrl Campaign, AdForum, Ad Latina, LatinSpots, Media Kat.
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OOH & PRINT
Magnum “Fake!” Ad Is the Real Thing
- SYSTEM 1
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