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A  blend of nature & rock in the heart of Kenya for Lipton’s global relaunch

The campaign starts in the heart of Kenya. With a focus on the naturalness of tea, the action takes place in Kenya , where some of Lipton’s Yellow Label black tea is grown. Here we see a glimpse of what makes Kenya the perfect place to grow tea: the constant sunshine, the daily rainfall, the diverse wildlife, the elevation, and of course, the farmers.

The film was directed by Maxi Blanco, produced by Landia and ManVsMachine.

Agency - Lola MullenLowe
Role - Creative Directors

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Press

The Sun, Daily Mail, Ad Age, The Drum (Ad Of The Week), Brand News, Reason Why, Ctrl Campaign, LatinSpots, Media Kat.

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