14.
Free, not farmed.
As Billy Bass reminds us, it's essential to think before we eat fish and ask: "Are you sure it’s good fish?"
For the UK launch of the premium wild fish brand, LEAP we present "Take the Leap." The campaign sheds light on the truth behind the fish we eat, emphasizing that much of it isn't caught in the wild.
Agency - Lola MullenLowe
Role - Concept / Creative Director
Client - Leap Wild Fish / UK
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Press
The Sun, Daily Mail, Ad Age, The Drum (Ad Of The Week), Brand News, Reason Why, Ctrl Campaign, LatinSpots, Media Kat.
Lyrics
Are you sure? That’s real fish?
What you’re putting in that dish?
It may look good for the picture, but that taste sure needs a lift!!
It was raised, on a farm, more like an aquatic barn,
It’s like living with your parents and your in-laws all your life!
🐟
Easy lunch, fancy brunch, even all those late-night munchies.Thinking you’ve been eating healthy all aloooong!
You need to take the leap, and eat the wildest fish,
You’ll ever eat, ever eat, ever eat!
🐟
Here at Leap, we believe,that the best fish all swim free,
From the waters of Alaska,
to your house, ‘Bon apétit’!
🐟
Go on, and take the leap,don’t eat a ‘fake’ like me.
Take the leap, take the leap, take the leap!!!!!