19.
JVKE ft. The Sun
You've seen the sun a million times, but have you ever heard it?
For our latest Magnum campaign, we commissioned Dr. Robert Alexander to sonify solar data from the NASA database, resulting in the first-ever music collaboration with the Sun.
We invited hit maker JVKE to remix his viral song 'Golden Hour,' in conjunction with the launch of our two new flavors, Magnum Double Sunlover and Magnum Double Starchaser.
You can stream the song on Spotify and watch the lyric video on YouTube.
Agency - Lola MullenLowe
Role - Creative Directors
Client - Magnum Ice Cream / Unilever
Directed by Joe Connor.
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Press
Rolling Stone, Vogue, NBC, Ad Age, The Drum (Ad Of The Week), Brand News, Reason Why, Ctrl Campaign, AdForum, Ad Latina, LatinSpots, Media Kat.
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Posters & Visual ID:
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Behind the Sound: The NASA Collaboration.
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Lyric Video.
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