08.
Let’s make virtual beauty, real.
It’s no secret the gaming industry could be more welcoming towards women and femmes. Female avatars often look the same, perpetuating unrealistic beauty stereotypes for many of its players.
For Dove’s first gaming campaign ever, we partnered with Epic Game’s Unreal Engine and Women in Games to create a collection of avatars inspired by real women.
Agency - Lola MullenLowe Madrid
Role - Concept / Creative Director
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Press
Wired, Time, Hypebeast, Ad Age Staff Pick, Creapills, Medium, Gamedose, Gazzetta di Milano, MadTimes, Sostav, The Drum, Tamindir, Eurogamer, Muse by Clio, BeautyMatter, Nobbot, TrendHunter, Invision, Epic Games, Venture Beats, PickUps!,
01⎻
Real Virtual Beauty
Cinthia’s Battle
This is the story of Cinthia, a video game character who,
after defeating the last enemy, finds herself facing one much more important battle.
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02⎻
Case Study:
Behind The Avatars.
03⎻
Real Virtual Beauty:
Coco’s Run
04⎻
Real Virtual Beauty:
Sam’s Flight
05⎻
Real Virtual Beauty:
The Legend of Lily.
