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The man that antiperspires.

A global campaign to launch the new range of Axe/Lynx antiperspirants.
The campaign portrays those men that, as the packaging indicates, antiperspire and stay dry and impeccable even in the most difficult moments.  

Agency - Ponce Buenos Aires
Role - Jr. Creative

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Press

AdAge, AdLatina, The Drum, AdWeek Editor’s Pick, MSN, Muse by Clio, Design Taxi, Ads of the World, The Drum, and more.