07.
Oops! I forogot this at your place

Tired of not getting second dates "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION", pre-scented by Axe: a clothing line designed to "purposely" forget at a crush's place.

Why? To make a lasting impression and increase the chances of landing a second date. Is it ridiculous? Maybe. Does it work? We are not sure yet.

Agency - Lola MullenLowe
Role - Creative Directors / Film Director
Client - Axe / Unilever

Directed by - Martín Holzman & Kevin Cabuli

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Press

Daily Mail, Ad Age, The Drum (Ad Of The Week), Brand News, Reason Why, Ctrl Campaign, LatinSpots, Media Kat.