17.
The new AXExBZRP

AXE and Bizarrap, one of the hottest producers and hit makers, have joined forces to remix one of the brand’s best fragrances and create the NEW AXE Black Remixed, a fragrance with notes of BZRP.

With every spray of AXE Black Remixed by BZRP, fans have the chance to smell fresh and experience their own personal hype man by harnessing the producer’s iconic 'hand-up' cheer-on gesture.

The new limited edition will be available this month across Latin America and Spain.


Agency - Lola MullenLowe 
Role - Concept / Creative Director
Client - Axe / Unilever

Directed by - Felipe Gomez Aparicio / Rocio Crudo
Music by BZRP

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Press

Shots, AdLatina, Dossier, The Drum (Ad Of The Week), Brand News, Reason Why, Ctrl Campaign, LatinSpots, Media Kat.

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