04.
The plant-based human meat burger

During last Halloween, we showed the world that Oumph! can successefully replace any meat out there with delicious vegan alternatives. So, we developed this creepy human meat burger flavor and dared people to try it. After a lot of research from the testomonies of real cannibals, the "Human Meat Plant-Based Burger was brought to reality through the hands of Oumph!'s leader Chef & Co-Founder Ankan "The Duck" Linden. The product was served at Stockholm to 300 brave costumers who were willing to put their brains against theirs taste-buds.

Agency - Lola MullenLowe Madrid
Role - Creative Directors
Client - Oumph! / Live Kindly

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Press

The Telegraph, New York Post, Metro, Business Insider, Daily Mirror, Weelky Times, Ad Age Editor’s Pick, AdWeek Editor’s Pick, The Times, Washington Examiner, Herard Sun, Daily Star, CNews, Resumé, News 18, The Independent, Lürzer’s Archive Ad Of The Week, The Drum Ad of The Week, Shots, MSN, Le Dauphine, Madmoizelle, Muse by Clio, Design Taxi, Clarín, TrenHunter, Ads of the World, and more.

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Oumph! Veganuary.

This is an invitation for everyone who’s curious to try a plant-based diet to do so with enthusiasm and encouragement, rather than making demands of them or by pointing guilty fingers. We all know of that one curious colleague that stares into your lunchbox, that sister who’s curious but too lazy to try, or that grandma who wonders what this new plant-based food is all about. Why not adopt them. Or get adopted yourself.

Photos by Ale Burset

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Press

The Telegraph, New York Post, Metro, Business Insider, Daily Mirror, Weelky Times, Ad Age Editor’s Pick, AdWeek Editor’s Pick.

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